Social media management and Facebook Ads campaigns for a custom furniture manufacturer

The Client: A custom furniture company approached us with a need to increase brand visibility and attract specific customers (both B2C and B2B). The main goal was to break stagnation on social media and build a sales funnel that would generate consistent inquiries.

What We Did: We implemented a Social & Performance strategy — combining strong brand presence with aggressive sales efforts.

01 Strategy & Content – Conducted a target audience audit and defined a consistent Tone of Voice. – Produced professional photo sessions and Reels videos showcasing the quality and craftsmanship of the furniture. – Launched regular publishing and community management to grow an engaged audience.

02 Advertising Campaigns – Designed lead generation campaigns (Meta Ads Lead Forms). – Created tailored ad creatives for categories: Kitchens, Wardrobes, and Built-in Furniture. – Ongoing budget optimization helped reduce cost per lead.

Results Within just 1.5 months of collaboration, we achieved numbers that made a real business impact:

Sales & Leads (Meta Ads): – 54 qualified leads acquired – 32,776 people reached through brand awareness campaigns

Social Media (Organic Growth): – Facebook: 86.5K views (+41,301%) | 1,082 profile visits (+719%) – Instagram: 20.4K views | +3,125% profile visits

The Outcome By combining aesthetic content marketing with precise ad targeting, we not only increased inquiries but also strengthened the client’s expert image and built trust in the brand — laying a solid foundation for long-term growth.