Visual Identity for BlissBalance

For the Bliss Balance brand, operating in the field of yoga and wellness, we created a coherent and harmonious visual identity from scratch. The project covered the full development of branding – from logo design, through the selection of typography and color palette, to printed materials, social media communication concept, and preparation of a complete brandbook.

The minimalist logo with a delicate graphic sign symbolizes balance, lightness, and inner harmony. Soft lines and subtle form refer to the fluidity of movement, breath, and mindfulness – key values for yoga and wellness. Bright, pastel colors combined with modern, slender typography build an atmosphere of calm, trust, and elegance.

The entire visual identity was designed with consistency in all contact points with the recipient in mind – both online and offline. The result is a light, aesthetic, and timeless branding that effectively distinguishes Bliss Balance on the yoga & wellness services market and strengthens the professional image of the brand.